About — Product Design Consultant

The practitioner in the room.

Complex products lose users when strategy and execution live in different rooms. This practice exists to close that gap. 17 years across design, advertising at Ogilvy & Mather, and product strategy for SaaS and startups, from France to Spain to New Zealand, working globally, built the conviction that design drives business outcomes. Not in theory. In practice.

Diagnose the real problem. Align on what matters. Tailor the strategy. Design the solution. Build it. That’s how every engagement runs : embedded with leadership, challenging assumptions, and staying through delivery. Product design consultant, strategic advisor, or project-based partner. The format flexes. The standard doesn’t.

Start the conversation

Experiences

Every phase added capability.

2000–2002

Multimedia and Communication
(University - France)

The beginning: two years learning that design and communication are the same discipline in different clothes. How people receive messages, process information, and decide to act.

2002–2004

Multimedia / Creative
(Les Gobelins - Paris)

Visual craft, properly learned. Les Gobelins taught how to see before touching the tool. Two years where precision, composition, and the relationship between technology and creativity became instinct."

2005-2007

Communication and Advertising Strategy Master
(France)

Positioning, messaging, how ideas move markets. Business-first thinking built into the foundation, years before it became the core of the practice.

2008-2010

Creative agency (Spain)

Two years running client meetings and delivering projects in a language learned on the job. Creative execution under pressure, from day one.

2012-2016

Advertising - Ogilvy & Mather (NZ)

BP, IBM, Coca-Cola, Pernod Ricard. Big accounts, big budgets — and the realisation that the best work dies when politics wins. Time to go where impact lives.

2016-2017

UX/UI Freelancing

The shift from selling ideas to solving problems. User-centered thinking applied to real products, real users, real outcomes.

2017 - Present

Product Design consultant

Where everything converges. Strategy and execution, end to end, embedded with leadership. No layers between the problem and the solution.

Craft and user empathy are in my DNA. But without the business lens, they're incomplete.

Design doesn't exist in a vacuum. It powers business outcomes.

Every Clarity Audit is led by me personally. What makes that possible at this depth and speed is the Clarity Engine, a custom AI infrastructure I built around how I actually work.

It lets me map every user flow, process your support tickets, analyse your funnel data, and synthesise findings simultaneously, work that would normally take a team weeks. I direct it, review every output, and make every strategic call.

The result: the diagnostic depth you'd expect from a five-person consultancy, delivered by one practitioner who stays accountable for every recommendation.

Direct senior relationship

The person who understands your business problem is the person building the solution."

Faster decisions, zero context loss

Collaborative

You're the expert in your business.
I'm the expert in making it obvious.

Solutions that reflect your reality, not assumptions

Proactive

Work moves forward without being chased. Issues get flagged before they become problems, and every recommendation comes with ownership.

Outcome → No surprises, no bottlenecks

AI-enhanced

17 years of judgment, amplified by custom AI workflows.
Deeper research, faster iteration, consistent quality.

Senior depth at startup speed

The strategic depth of a CPO. The craft of a senior designer.

Every phase added capability.

Craft and user empathy are in my DNA. But without the business lens, they're incomplete.

Design doesn't exist in a vacuum. It powers business outcomes.

Let's talk about your product

The strategic depth of a CPO. The craft of a senior designer.

Every phase added capability.

Craft and user empathy are in my DNA. But without the business lens, they're incomplete. Design doesn't exist in a vacuum. It powers business outcomes.

Let's talk about your product

Craft and user empathy are in my DNA. But without the business lens, they're incomplete.

Design doesn't exist in a vacuum. It powers business outcomes.