Case studies

Stories of change, and the strategy behind them

dCS Mosaic app redesign — premium hi-fi UI across mobile and tablet

dCS, When the Software Has to Earn the Hardware

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Kiwi Wealth investment app — goal-based investing UX

Kiwi Wealth, Making Investing Obvious

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Digital Surge crypto exchange — platform UX redesign

Digital Surge, 6-Year Product Partnership

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Sav.com domain platform — full UX redesign and AI builder

Sav.com - Redesigning a Domain Platform for the AI Era

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85%

Onboarding completion rate - Kiwiwealth

Most products lose users in the first five minutes. Not because the product is bad, because the experience doesn't match how people think. An 85% completion rate means users understood what to do and why it mattered. That's a retention problem solved before it becomes a churn problem.

3×

Conversion improvement SAV.com

Conversion isn't a marketing problem. It's a clarity problem. When users don't convert, it's because something in the product experience is creating doubt, confusion, or friction at the wrong moment. Tripling conversion means removing that friction, and that compounds directly into revenue.

150%

YoY growth
Digital Surge

Design doesn't cause growth on its own. But when the product experience stops being the thing holding growth back, everything else accelerates, acquisition, retention, word of mouth. 150% YoY growth is what happens when the product finally matches the ambition behind it.

Process

Connected by method, not coincidence

These aren't isolated services. They're phases of The Clarity Method, a structured approach I've refined over 17 years of turning product complexity into business clarity. Diagnose. Align. Design. Build. Compound. Every engagement follows this thread. The format changes. The method doesn't."

01

Diagnose

Find where growth is leaking. Product review, stakeholder interviews, competitive analysis. Pattern recognition built over 17 years. The output is a clarity brief, a clear picture of what's broken and why.

02

Align

Agree on what matters before anything gets built. Present findings, explore together, build shared conviction. You know your business. I know product design. This is where both perspectives merge into a shared roadmap.

03

Design

Make complexity obvious. Every screen and interaction tied directly to the business outcome from Phase 2. Not decoration, strategic translation. Obvious is harder than clever.

04

Build

No handoff. No translation loss. The person who diagnosed the problem and designed the solution is the person building it. Embedded alongside your team, from first commit to shipped product.

05

Compound

The longer I'm in, the better it gets. More context means better decisions. Better decisions mean bigger impact. Every engagement sharpens the system, value that accelerates over time, not a one-time fix.

See how it works

See it in the work

ENTRY POINT

The Clarity
Audit

A 2-week diagnostic. Understand where your product is losing growth, and get a prioritized roadmap to fix it

2 weeks · $5K–$15K

Start with a Clarity Audit

DEFINED SCOPE

Project-Based Engagement

A scoped initiative from diagnosis to shipped solution. Full Clarity Method cycle — 8 to 16 weeks.

8–16 weeks · $15K–$50K+

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ongoing

Embedded
Partnership

A dedicated product design consultant embedded in your team. Strategy, execution, and compound value — the longer we work, the better it gets.

From $10K/mo

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